Snapchat Advertising Costs: US Benchmarks 2025
Snapchat advertising offers access to a younger US demographic (13-34 year olds) with CPMs typically ranging from $5-15 depending on targeting. Snapchat is particularly effective for consumer brands, apps, and e-commerce targeting Gen Z and Millennials.
| Ad Type | Avg CPM | Avg Swipe Rate | Best For |
|---|---|---|---|
| Snap Ads (video) | $5-10 | 0.5-2% | Brand awareness |
| Collection Ads | $8-15 | 1-3% | E-commerce |
| Story Ads | $6-12 | 1-2% | App installs |
| Dynamic Ads | $7-14 | 1.5-4% | Retargeting |
Tips to Improve Snapchat Ad Performance
Use vertical video (9:16 ratio) with branding in the first 2 seconds. Add a strong CTA overlay. Target by age, interest, and custom audiences from your customer list. Retargeting campaigns typically deliver 40-60% lower CPA than cold audience campaigns.